...and helped Lynx launch their highest-selling NPD in decades to a sceptical new audience by partnering with Grammy-nominated DJ, Fisher.
Here are some of his favourite projects:
Over the last two decades, he's been lucky enough to work with some great people at some great places ...
2003 - 2007
Copywriter
2007 - 2010
Copywriter
2010 - 2014
Senior Writer
2014 - 2017
Creative Group Head
2017 - 2019
Creative Director
2019 - 2024
Creative Director
2024 - Present
Executive Creative Director
Daniel Fryer is Executive Creative Director at Hello, Sydney.
Over his career, he’s created an Attention Powered Car, turned a nation's payphones into Freephones, reignited Australia's 'national sport' debate, changed immigration laws in Palau, sparked a conversation about racism in sport, gave Luna Park a facelift and helped humanise the Royal Australian Airforce.
*Paris Hilton also once said his work was 'iconic', though he's a little unsure about this claim to fame.
Highlights included relaunching the brand with its most successful campaign ever, winning two local and two international Effies, being shortlisted twice for the TV ad of the year, and the generous act of making payphones free for everyone – which attracted over $300M in earned media.
He ran Telstra for four years, one of Australia’s largest accounts with an annual advertising spend averaging $275M.
On top of the work, he's had the pleasure of helping a number of students finish in the top ten at AWARD School, and serving on both local and international award juries.
Here are his contact particulars:
CONTACT DAN
THE MONKEYS
...and has picked up some awards along the way, including a Black Pencil at D&AD and a Titanium Grand Prix at Cannes.
See the full list here.
More recently, he helped relaunch TAB's iconic brand for a new generation of sport lovers, by attempting to settle one Australia’s longest-running sporting debates...
*May not have actually settled it.
Watch it here and decide for yourself.