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NRL
Simply the Best 2020
In 1990, Tina Turner changed the game of Rugby League in Australia, when she showed, for the first time, that it was a game for everyone.
30 years later, rugby league is one of the most inclusive and progressive sports in the country. So, to celebrate how far the game has come, we recreated her iconic campaign to launch the 2020 season.
Directed by Stuart McIntyre at Good Oil. Edit by Simon Price at Arc. Online by Eugene Richards at Arc. Colour by Alter Ego Toronto. Sound by Tim Bridge at Sonar.
AWARDS
CLIO SPORT, FILM, BRONZE CLIO
CLIO SPORT, FILM CRAFT, SHORTLIST
AWARD, FILM CRAFT, SILVER
AWARD, FILM CRAFT, SILVER
B&T, TV AD OF THE YEAR 2020
The Murdoch press argued the campaign featured too much indigenous and female representation, but ultimately the public and broader media showed their support for the message of inclusivity. 1486 seperate pieces of news coverage were generated, valued at over $43M and all first round matches sold out.
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