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TAB
Sport is our Sport
For a nation of sport lovers, it seems strange that Australia doesn’t technically have a ‘national sport’. Is it NRL? Is it the sport that draws the biggest crowds? Or wins the most gold medals on the international stage?
We relaunched iconic Australian wagering brand TAB by kickstarting a national debate to settle the matter once and for all. Directed by Nick Ball via Finch.
We kicked off the debate on national TV, with some Australia's most famous sports people having their say.
This then led to sports pundits chiming in with their opinion in the national press.
Social influencers picked it up and found that everyone had an opinion. Usually a strongly held one.
And the reviews weren't too bad either...
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